Mixer is getting a hefty website refresh, a new Xbox experience, and more
Microsoft's Mixer streaming platform has a huge hill to climb to take on the likes of Twitch and YouTube, just Microsoft isn't showing signs of giving upward in the short term. Today, the team at Mixer appear some major updates heading to the platform, as part of a promised focus on addressing streamer and viewer feedback.
The nigh note-worthy change is a large update to the website itself, which ditches the carousel interface in favor of a single large feature cake, and four feature blocks beneath it. Rather than expecting users to ringlet through the carousel (and let'south be honest, the vast majority likely won't), Mixer is offering the opportunity to instantly and easily see five featured partners upfront and center.
The familiar featured creators and top games rows volition remain, merely below that, Mixer's algorithm will highlight dynamic categories powered past AI and information gathered by Microsoft, in addition to human being-programmed content. These could include anything to games or categories you similar and customs events.
Additionally, Microsoft has rebuilt the Mixer feel on Xbox from the footing-upward, designed for TVs and controller navigation. This volition roll out initially to Xbox Insiders, before rolling out more broadly in the coming weeks.
Some of the other changes include auto-hosting for all streamers, letting streamers host their friend'south streams automatically, with new customization options that let you tailor host priorities or add randomness, as well as the ability to set up time durations.
Emoticons are getting a boost to 28 pixels, making them more defined and less fuzzy-looking. Partners volition be able to tailor the way ads work on their streams likewise, setting upward advertizing breaks and intros to help streamers monetize their content. Partners volition likewise be displayed more than prominently on the Xbox experience and the homepage than they are currently. The prune creation system is also getting some improvements, allowing you or your approved viewers create clips from the iOS and Android apps.
Mixer isn't giving upwards yet
As fun equally Mixer is, there remains a question over how long Microsoft is willing to compete with the likes of YouTube and Twitch from such an underdog position. Microsoft typically doesn't stick with business battles that seem insurmountable. However, Mixer has some wide implications for Project xCloud streaming and video game discovery downwardly the road, allowing users to potentially jump straight into games from watching a stream, right in their browsers. Despite the losing position, Mixer has some strategic benefits for Microsoft'due south gaming efforts in this area that may run into it continue to receive investment for the foreseeable future.
Windows Central on Mixer
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Source: https://www.windowscentral.com/mixer-getting-hefty-website-refresh-and-new-xbox-experience
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